headline
headline-mob

World Table is optimizing advertising in the commenting space. Here’s how we do it:

1. Premium Ad Values Below the Fold

Because real-time-bidding for World Table served ads is independent of bids for other ad placements on the page, our CPM values tend to be significantly higher than would be typical of below-the-fold ads. Our system leverages your audience and your reputation as a publisher, but, serves ads only when readers scroll below-the-fold, then, serves ads to your audience when they are most engaged. This means better impressions, higher CTRs, and consistently higher CPMs.

below-the-fold

2. Negotiating Power

The World Table system ads your network to our existing network. As we continue to grow, we continue to get better and better buying leverage beyond that of any one single publisher within our network could have on their own. This means the best relationships with the best ad vendors, and the best possible revenue sharing deals. For some publishers this can mean as much as %20-%40 better CPM/RPM in that same space.

leverage

3. Maximizing your Return on Community

Finally a section of your site that begins and ends with your community first! The Community Table is a collection of all the best conversations in one place, highlighting what’s trending now and what’s been most popular previously. And, because it is on your site, you not only benefit from World Table ads within the conversations, but the Community Table also provides an ever-expanding set of high-quality pages where you can advertise just as you normally do.

community-return-1

4. Crowd-Source your Moderation

World Table incentivises what you want more of in your comments section and gives trolls what the deserve, irrelevance. Our system significantly reduces the need for moderation, saving you serious money.

community-mod-2

1. Premium Advertising Values Below the Fold

below-the-foldBecause real-time-bidding for World Table served ads is independent of bids for other ad placements on the page, our CPM values tend to be significantly higher than would be typical of below-the-fold ads. Our system leverages your audience and your reputation as a publisher, but, serves ads only when readers scroll below-the-fold, then, serves ads to your audience when they are most engaged. This means better impressions, higher CTRs, and consistently higher CPMs.

2. Negotiating Power

leverage-mobThe World Table system ads your network to our existing network. As we continue to grow, we continue to get better and better buying leverage beyond that of any one single publisher within our network could have on their own. This means the best relationships with the best ad vendors, and the best possible revenue sharing deals. For some publishers this can mean as much as %20-%40 better CPM/RPM in that same space.

3. Maximizing your Return on Community

community-return-1Finally a section of your site that begins and ends with your community first! The Community Table is a collection of all the best conversations in one place, highlighting what’s trending now and what’s been most popular previously. And, because it is on your site, you not only benefit from World Table ads within the conversations, but Community Table also provides an ever-expanding set of high-quality pages where you can advertise just as you normally do.

4. Crowd-Source your Moderation

community-mod-2

World Table incentivises what you want more of in your comments section and gives trolls what the deserve, irrelevance. Our system significantly reduces the need for moderation, saving you serious money.

←   Previous: Community Moderation