Core Goals:

Our products and approaches encourage the public to value, engage with, and pay for high quality journalism.


Guiding Principles:

  • Good journalism is worth paying for.
  • Supporting journalism is good business.
  • The future and stability of journalism require radical innovation now.
  • Everything we do as a business will strive to support and fund effective, responsible, and sustainable journalism.
    • Effective journalism requires an engaged community.
    • Responsible journalism provides a forum for civil discourse, public debate, and compromise.
    • Sustainable journalism incentivizes citizens to engage as creators, curators, and ultimately as customers.
  • Publishers have the right to protect their brand for their own sake and for the public good.
  • Curation of both content and community input is the right and responsibility of journalists.
  • We strive to abide by and publicly promote The Way of Openness in all we do and say.

Mission Statement:

Perhaps more than ever, journalism – and those who aspire to sacrifice themselves to such a noble cause – need true friends in the business world. Friends who will support them. Friends who will protect them. And friends who will challenge them to do more and be better than they’ve ever been. We want to be those kinds of friends.

We are not just blind activists. Neither are we a non-profit. We are ourselves a business – with shareholders, personal lives, and families. But we firmly believe that if everything we do as a business strives to support and fund effective, responsible, and sustainable journalism, we will always have plenty of profitable work to do.

Journalism is good business.